Our Campaign of the Month winner for September goes to Bablake School with their Super Rear bus advertising campaign in the West Midlands. Their school advertising campaign for Bablake Sixth Form Open Evening went live from the 23rd September on a two week contract with Johnsons of Henley. In addition, Bablake School are a new client to Adverta so we would like to welcome them on board!
Bablake School was first founded in 1344 but were re-founded in 1580. The school is based in central England and strives to nurture its students. In doing so, they help their students to achieve great things both in and out of school. But above all, Bablake School aims to prepare its students for the future by giving them the confidence they need to grow into young adults.
The school’s bus advertising campaign in the West Midlands was to gain exposure for its sixth form open evening. Bablake Sixth Form is one of the most successful in the region. They are extremely proud of the fact that a fantastic 100% of their pupils gained places at University or on High Apprenticeships this year. If you are interested in visiting the Sixth Form, a tour of the school can be arranged.
About the School Advertising Campaign
When our Account Manager, Amy, had her first initial appointment with the School, they were keen to get across a stunningly visual effect to their target audience. It is clear to see that this has been achieved! These chosen bus advertisements incorporate photos of students participating in curriculum activities. Furthermore, Bablake School’s main aim for the campaign was to advertise their Sixth Form open evening which has been successfully achieved. This school advertising campaign really makes a visual impact out on the road.
Amy directed the school in the right direction when it came to choosing the style of bus adverts. She gave various options and ran through the most beneficial bus routes. They opted for five Super Rear bus adverts with Johnson of Henleys buses. The bus adverts were then assigned to set bus routes, meaning Bablake cleverly covered the whole of their target audience within five adverts. In addition, these particular bus adverts were on route up to 80% of the time giving the school maximum exposure. Super Rears deliver a large vehicular audience, with extended dwell time enabling website, telephone or text details to be noted.
The end result of these adverts helps to increase the school’s exposure with a view to bringing new students into Bablake Sixth Form. We would like to wish all new and existing students every success for the future.
Why Bus Advertising?
Buses are on the road between 10 and 18 hours a day, up to seven days a week. That’s a lot of time that your event could be getting in front of your target audience!
As well as being in town and city centres, buses also take to the residential areas and so increase the viewing further. We even have some buses that do more rural routes, which suit some of our clients and their needs.
With bus advertising, you don’t have to rely on a prospective customer to buy print media and to turn the page onto your particular advert. You’re not relying on them having the radio or TV on at the right time to catch your advert.
The only thing you have to rely on is us, Adverta, to look after your marketing needs from start to finish and we have decades of experience in doing so.
If you want to find out more about affordable, bespoke bus advertising packaged, contact us today for a free, no obligation quote.