If you’re looking for a great example of one of our many Nottingham bus advertising campaigns, look no further! Holden Copley is an estate agent based in Arnold, Nottingham, who has been on board with us since 2014. Having initially trialled one bus, they were so pleased with the results it generated, that they recently added another four buses to their portfolio!
The initial order was a double deck mega rear bus advert on Nottingham City Transport to run for two years. Matt Copley, Director of Holden Copley, wanted the bus to run specifically on the route Lime 58 as it goes into the Arnold, Woodthorpe and Sherwood areas of Nottingham, as well as into the city centre.
We recently caught up with Matt, who told us: “Having been a customer of Adverta for the past two years and starting out with just the one bus, we thought the time was right to sign up for several more to celebrate our two years of trading.” With a total of five buses (four double and one single deck) carrying their mega rear adverts around Nottingham, the business is seeing a massive increase in exposure.
Strategic campaign planning with our Sales Manager, Tina, ensured that each bus covers a different area of Nottingham. Matt chose to specifically target prominent areas, including West Bridgford, Mapperley, Arnold and Gedling, with all five buses also frequently travelling into the city centre.
Offering a competitive rate of 0.75%*, free EPCs and an enhanced marketing package with each new instruction, the mega rear format is the perfect way to get these great selling points out to the local residents.
Feedback
We love hearing how well our clients’ bus adverts are doing and this is no exception. Matt told us: “We receive many, many enquiries from new clients who have seen our eye-catching adverts on the back of your buses. I can’t stress enough how pleased we are with the final designs. I know you went all out to ensure the designs were perfect! Everyone at Adverta has always been great to deal with, right from the beginning of booking the campaign to the final delivery of the buses themselves.”
Why Choose Bus Advertising?
Buses are on the road between 10 and 18 hours a day, up to seven days a week. That’s a lot of time that your brand or event could be getting in front of your target audience! As well as being in town and city centres, buses also take to the residential areas, increasing the viewing further. We even have some buses that do more rural routes, which suits some of our clients and their specific needs.
With bus advertising, you’re not relying on a prospective customer to buy a form of print media and to turn the page onto your particular advert. You’re not relying on them having the radio or TV on at just the right time to catch your advert.
The only thing you have to rely on is us, Adverta, to look after your marketing needs from start to finish and we have decades of experience in doing so.
Nottingham bus advertising… jump on board!
*rate correct at time of publication. Minimum fee applies. Plus VAT.