Derby Museums’ Advertising Campaign

Derby Museums won June’s advertising campaign of the month with this Single Deck Mega Rear masterpiece.

The bus advert, which can be seen travelling on the Trans-Peak route in Derbyshire, comes with a story that involves a secret agent and a famous New York auction house!

The image on the advert is a painting by 18th-century enlightenment painter, Joseph Wright of Derby (1734 – 1797). The painting featured in this advertising campaign is said to have been commissioned by Sir Richard Arkwright, a pioneer of the industrial revolution. It features Arkwright’s Mill in Cromford and is thought to have been one of Joseph Wright’s last pieces. For information on Joseph Wright click here

The museum had to keep their intentions to purchase the painting a secret; if it had got out that they were interested in the painting, art collectors and dealers would have tried to purchase it. They would then have tried to sell it to the museum at a vastly inflated price! To avoid this, the museum cleverly hired a secret agent to purchase the painting at Christie’s Auction House in New York. It was then returned to the city of Joseph Wright’s birthplace. After speaking to experts, they devised a plan to purchase the painting for below the guided price. To view an article by the Guardian on this, click here.

About the Advertising Campaign

Derby Museums commissioned a single deck mega rear bus advert over a 12-month period, giving them a strong presence in the Derbyshire area. The advert celebrates Derby’s heritage and history and it was designed to encourage local residents to visit the new exhibits. It also promotes them as a potential destination for tourists throughout the year. The advert was chosen to operate on High Peak Buses’ Trans Peak route as it passes through key tourist areas, such as Belper, Cromford, Matlock Bath, Matlock, Bakewell and Buxton, as well as right up the A6 to Manchester.

Why Choose Bus Advertising?

Buses are on the road between 10 and 18 hours a day, up to seven days a week. That’s a lot of time that your brand or event could be getting in front of your target audience! As well as being in town and city centres, buses also take to the residential areas, increasing the viewing further. We even have some buses that do more rural routes, which suits some of our clients and their specific needs.

With bus advertising, you’re not relying on a prospective customer to buy a form of print media and to turn the page onto your particular advert. You’re not relying on them having the radio or TV on at just the right time to catch your advert.

The only thing you have to rely on is us, Adverta, to look after your marketing needs from start to finish and we have decades of experience in doing so.