The Consent Coalition is a group of 27 businesses and organisations in Nottinghamshire, and growing, jointly working together to raise awareness of the importance of consent, dispel myths about rape and sexual violence, and encourage survivors and victims to seek help and report any sexual violence. These include Nottingham Trent University, Nottingham City Council, and Nottinghamshire Office of the Police and Crime Commissioner to name a few.
Their aim is no tolerance, understanding, empowerment, empathy, healthy relationships, no harassment, challenge, and resources. With a clear message that the Consent Coalition stands together to say that Nottingham does not tolerate any form of sexual violence.
As a result, it’s no surprise that we’ve chosen the Consent Coalition Campaign as the rightful winners of our March 2022 Campaign of the Month.
Back in 2021, Mike Terry, our Sales, and Commercial Director, contacted the Nottingham Crime and Drugs Partnership to offer support of the Consent Coalition’s great campaign.
They decided on a 12-month campaign to advertise on Nottingham City Transport and Net Nottingham Tram, which included eight different buses and one tram, as well as 6 sheets, to gain significant exposure in Nottingham City Centre. In March 2022, they launched their advertising campaign.
They’ve chosen to go BIG with this campaign in order to get the word out with adverts on two Double-Deck Mega Rears, six Single-Deck Mega Rears and a total of four 6 sheets.
In addition, one full tram wrap and one full double-decker bus wrap are included. The wraps are as good as it gets: they’re huge mobile billboards.
A wrap makes a strong statement on the street and is an eye-catching, unavoidable way to promote any campaign. The advert design itself is vibrant using primary colours, this advertisement certainly creates a big effect.
Nottinghamshire Office of the Police and Crime Commissioner in conjunction with The Consent Coalition campaign were so pleased with the advert they have given us a 5-star rating with this to say:
“I have worked with Adverta and Mike over the last few months and they have been fantastic. They have provided clear advice, responded quickly, and gone over and above to support our project. It has
truly been a 5-star customer service and would highly recommend this company. Thanks to Mike and his team!”
The launch of the campaign achieved great publicity which included a prime news slot on local BBC East Midlands today
A-Z of Consent
The Consent Coalition campaign offer a variety of services, including links to sexual and violent support groups’ helplines, specialist training, and awareness resources such as short films that emphasise the consent message, as well as a guide for survivors and how to report an occurrence.
They have cleverly devised an online “A-Z for Consent” providing critical key consent facts for each letter of the alphabet. Here are some examples: –
A for apps- dating apps should be fun. But cyber stalking, unwanted pics and sharing without consent happens way too often. So, if they haven’t asked you to do it: don’t do it.
K for Kiss- Is just that – a kiss. It is not a contract and does not mean you have to do anything else. You are free to give and withdraw consent at any time, even if you have started kissing or touching someone.
Z for Zero Tolerance- Nottinghamshire stands together with a zero tolerance of sexual violence.
Please visit their website to get all the necessary information and help.
You are encouraged to download their free campaign posters to become a supporter of the Consent Coalition. and are invited to tag them on @ConsentInNotts or #AZConsent.
All of us at Adverta are happy with the final design for this advertising campaign. We would like to congratulate our Sales and Commercial Director, Mike. We would also like to thank our fixing and campaign teams for all their hard work in bringing this campaign to life.
Our Sales and Commercial Director, Mike had this to say “This campaign being our campaign of the month was a no-brainer as far as I was concerned; it not only carries a very important social message but does so in a very eye-catching way. Many months of planning have gone into making this happen and I’m delighted with the end results and even more happy that the Coalition are so happy with it”.
For more details about how you and your business could benefit from bus and tram advertising, please contact us.