The Best Way to Advertise a Care Home

Best Way to Advertise a Care Home

The winner of our Action Shot of the month for March was chosen as Hamberley Care Homes. This action shot was taken by our Account Manager, Peter. The company’s Mega Rear bus advert went live from the 10th December 2018 on a 12-month term. We think Hamberley Care Homes has chosen the best way to advertise a care home…although we would say that!

Hamberley Care Homes signed up to a Single Deck Mega Rear bus advert , Showcased on the Centrebuses Luton/Dunstable bus fleet in their local area, they decided on using the 34 bus route to target a specific audience. Promoting luxury care homes in the Dunstable area is the main aim of their campaign. Their care homes offer warmth and community, homely and relaxing living spaces, all offered with the care their residents need to live their lives.

We think this is a fantastic bus advert because it is clear and catches the attention of its audience easily.

Mega Rear bus adverts are eye-catching to pedestrians and motorists alike.

Why are Buses the Best Way to Advertise a Care Home?

Bus advertising is a unique way of promoting your business within the target area. If you’ve tried all the other ways of advertising, why not give bus advertising a go?

  • Internal bus adverts can be seen by a mix of non-drivers, commuters, shoppers and students, so target a varied demographic 
  • External bus adverts are prominent to drivers and pedestrians alike, of all ages
  • 29% of all adults use the bus for at least one hour a week and the average bus journey lasts 30 minutes (Source: TGI)
  • 74% of people agree that buses are an important part of the community, giving businesses who advertise on buses a positive relationship with the local population (Source: Road to Enlightenment: QMedia)
  • Bus advertising can be tailored to specific routes which we can help you identify 

If you want to find out more about affordable, bespoke bus advertising packages, contact us today for a free, no-obligation quote.