Congratulations to 88 Vape. for winning not only April’s Campaign of the Month but also our Action Photo of the Month too! We think you’ll agree that this Mega Rear from their nationwide bus advertising campaign is a very bold statement!
88 Vape. is a UK-based e-liquid manufacturer which was set up in 2013. They offer over 100 flavours of e-liquids and sell them online and in shops all over the country.
Having grown over the years to meet the needs of all their new and existing customers, the company has their own in-house chemist who develops and perfects the different flavours. All of 88 Vape.’s flavours are then tested before heading into stores or sold online. The company also offers a reward points scheme for new and existing customers – for more information click here. If you would like to keep up to date with different promotions, offers and news on 88 Vape. you can follow them on Facebook, Twitter and Instagram.
The Nationwide Bus Advertising Campaign
When our Account Manager, Will, first contacted 88 Vape. they were eager to convey that their products are sold in various stores across the UK and that all of their products are manufactured in the UK.
They signed a contract with us on a 12-month basis which started at the beginning of April 2019 and opted to take a mix of panel types: Single Deck Mega Rears, Super Rears and Streetliners. The bus adverts are running with various bus fleets nationwide including D&G Crewe in Stoke-On-Trent, Centrebus Stevenage, Trusty Bus in the South East, Travel Wright, Yourbus and Diamond Buses in Atherton, Eccles & Kidderminster. The brand colours are a key feature in all of 88 Vape.’s bus adverts and the designs are a real statement; they’re bright, effective and easy to read. We’re sure these adverts will generate maximum exposure in the chosen local areas.
We have previously written a blog titled ‘Vape Shop Advertising: Let Buses Drive Your Business!’ which covers the advertising guidelines for vape stores and interesting results from an eye-tracking study done by the School of Psychology, Birkbeck College. The study shows why bus advertising works so well!
Thinking About Bus Advertising?
Buses are on the road between 10 and 18 hours a day, up to seven days a week. That’s a lot of time that your brand or event could be getting in front of your target audience! As well as being in town and city centres, buses also take to the residential areas, increasing the viewing further. We even have some buses that do more rural routes, which suits some of our clients and their needs.
With bus advertising, you’re not relying on a prospective customer to buy a form of print media and to turn the page onto your particular advert. You’re not relying on them having the radio or TV on at just the right time to catch your advert.
The only thing you have to rely on is us, Adverta, to look after your marketing needs from start to finish and we have decades of experience in doing so.
For more information on bus advertising, contact us for a no-obligation quote.