Targeted Advertising – Granite Transformations

Targeted Advertising

Bus advertising can be used in a variety of different ways. Whether it’s a brand awareness campaign or more targeted advertising you’re aiming for, buses can reach a vast audience on a regular basis – all of which results in your business gaining the best exposure possible. This photo of Granite Transformations shows this fact perfectly! The photo was taken by our Regional Account Manager, Mel Sharpe, whilst walking around the busy streets of Leicester. 

Granite Transformations was first established in 1996 and has since grown rapidly. Their expertise in kitchen and bathroom makeovers has made them a worldwide brand; fixing around 8,000 kitchens and bathrooms a month! They cover every aspect from design to installation, making them true experts in their field. All granite transformations worktops can be fitted over existing worktops or – depending on your requirements – installed as part of a brand new kitchen. They even come with a lifetime warranty! 

The Market Harborough store decided to use targeted advertising on the buses to promote their kitchen options across the Leicester area. Their showroom has an exquisite range of granite, quartz, recycled glass and porcelain worktops to suit both traditional and contemporary styles. In addition to this they also offer a variety of different bathroom options to suit all your decor desires. With made-to-measure replacement cabinet doors, sinks, top units, mosaics and hard flooring, Granite Transformations is a one-stop shop!

To see their full range of products please click here.

Their Targeted Advertising Campaign

Granite Transformations opted for a 12-month campaign consisting of a Single Deck Mega Rear on the Centrebus Leicester fleet.  They wanted to use targeted advertising to focus on their kitchen worktops and bespoke replacement doors. The simple design delivers this message perfectly, resulting in an effective advertising campaign.

Single Deck Mega Rears are one of our most popular panel types. This panel offers a stunning visual option to get your business noticed. This, teamed with the extended dwelling time they offer, makes Mega Rears an excellent advertising option.

Why Choose Adverta?

Over the years, our team of dedicated professionals have helped thousands of businesses with their transport advertising needs.

We LOVE what we do and take pride in offering a personal service and helping you create inspirational, visually stunning adverts which can travel around your area, or further, up to seven days a week.

We help you identify which are the best products that meet your needs, organising your advertising campaign from start to finish. Our expert in-house design and production team form part of our fully inclusive and affordable package.


If you want to find out more about affordable, bespoke bus advertising packages, contact us today for a free, no obligation quote.