No business, big or small, has been able to escape the impact of the Covid-19 pandemic – with many months of restrictions, lockdowns, and uncertainty.
Beyond the unquestionable economic hit, behind each of these small businesses is a small business owner – each with families, livelihoods, and dreams. The impact of the pandemic on so many of these individuals has been devastating, both financially and emotionally.
Despite these challenges, it has not turned the milk sour for our chosen Campaign of the Year winner for 2021. The “Cream of the Crop” goes to Milk Stop, with their local advertising campaign.
Having initially made contact with Milk Stop in May 2021 our Account Manager, Amy, signed Milk Stop up with an outstanding bus advertising campaign to start in August 2021 for 24 months.
They have chosen to take out 2 Single-Deck Mega Rear bus adverts, specifically to go on 2 buses on the Chaserider fleet, which will achieve maximum exposure in the Stafford and Cannock areas
Single-Deck Mega Rears are one of our most popular panel types, as you can showcase your brand on the whole back of the bus. Mega Rears are unavoidable ‘road block’ advertising, targeting drivers and pedestrians alike.
Commonly referred to as ‘the second shop window on the street’, Mega Rears are portrait-sized and make a bold statement. As well as stunning visuals, Mega rears have extended dwell time.
Long-life vinyl is used, meaning campaigns can be run for longer durations of up to two years, ensuring a constant presence.
The Milk Stop is a family-run farm. The current owner’s Grandfather moved to the farm in 1942 and they are now the 3rd generation of the Waterfalls family to farm the Beeches Farm as a part of the Seighford Estate.
As a small dairy farm, it was very difficult for them to grow to a scale needed to produce milk profitably for the large processors.
They decided to supply fresh local and sustainable milk to the local communities with reusable packaging and bare minimum processing.
Chris at Milk stop has stated.
“Amy at Adverta is fantastic. From start to finish the process was swift and easy with Fantastic aftercare.
We had to do very little, we supplied some images but Adverta’s team took images from social media and the website and literally pulled the design from nowhere. A fantastic travelling advert that certainly stands out amongst others. Thank you so much Team Adverta.
They have two locations: –
The Milk Stop is located in the heart of Staffordshire in Seighford Village and The Milk Bar is located right in Stafford’s town centre.
Both locations boast unique automated state-of-the-art vending machines to purchase fresh cow and buffalo milk and milkshakes.
One machine is for re-usable sustainable glass bottles and the other dispenses your milk that’s refreshed daily. You can also fill your own bottles and containers.
The Buffalo Stop is a great recent addition to the business. They offer a large range of fresh sustainable produce from burgers to silverside joints produced from their Buffalo farm. All can be ordered for collection at their locations via their website, social media, telephone, email & WhatsApp, and recently added is Deliveroo for delivery.
Both sites open 7 days a week, with free onsite parking. You can use contactless payment and Apple Pay on their vending machines.
They have shown resilience and resourcefulness in a niche market.
We would like to thank Amy as well as our design, fixing, and campaign teams for all the hard work that has gone into managing this campaign.
Amy has stated “I have really enjoyed helping put this campaign together for Suzie and Chris, I knew when the artwork was put together for this it was going to be a success, the artwork is bright, vibrant and colourful and so many people mention they see the buses. “
For more details about your business and if you could benefit from bus advertising please contact us