Local Advertising Creates a Win for Ninja Warrior Leicester!

Local advertising on Centrebus Leicester for Ninja Warrior Leicester

Fighting off stiff competition, the winner of our internal Campaign of the Month competition for September was Ninja Warrior Leicester with their local advertising campaign on the buses.

Having first made contact in October 2020 with Dean Sayer, Director of Ninja Warrior Leicester, our Acount Manager Mel initially signed them up in May 2021 to trial 25 Streetliner bus adverts to run on the Centrebus Leicester bus fleet on random routes, covering a huge area of the city for six weeks.

Impressed with the coverage achieved and the results of the local bus advertising campaign, they then took out five Super Rear and two Single Deck Mega Rear bus adverts to run for an extended period of 12 months.

This mix of panel types really helps get the chosen message out in a repeated fashion to local audiences who the company are targeting, and the eye-catching design of the artwork is hard not to notice!

Single Deck Mega Rears and Super Rears and both very popular panel types with our clients as they both target drivers and pedestrians. The Super Rear may be smaller but is at eye-level to drivers, whereas the Mega Rear panels are visually unavoidable. Longer life vinyl is used on the Mega Rear panels to give the best quality over a longer duration as possible.

Ninja Warrior Leicester is based on the hugely popular ITV show Ninja Warrior UK and is a supervised activity and fitness venue suitable for a wide range of ages. Their obstacle course even features the Warped Wall shown on the TV show as a real test of strength and power!

Ninja Warrior Leicester are open 7 days a week and offer party bookings including food and clothing accessories, topped off with a gift voucher for the person celebrating. The party session includes a one-hour session on the obstacle course, plus time in the designated party room to really get the celebrations underway.

Younger children can also participate in Mini Ninjas, suitable for under-5s on an inflatable course in a quieter environment.

Ninja Warrior Leicester offer many types of discount, covering students, NHS, Blue Light as well as Armed Forces.

We are thrilled that the activity company are happy with their local bus advertising campaign with us and we hope they’ll be a repeat customer for many years to come.

Local Advertising on the Back of a Bus – Reasons to Consider It

• Mega Rears are unavoidable ‘road-block’ advertising, targeting drivers and pedestrians alike
• We use long-life vinyl , so campaigns run for a longer duration, this can be up to two years
• Single Deck & Double Deck Mega Rears are one of our most popular panel types, as you can showcase your brand on the whole back of a bus
• Mega Rears always make a bold statement to both pedestrians and motorists
• They are also stunningly visual, Mega Rears have an extended dwell time

If your want to find out more about affordable, bespoke bus advertising packages, contact us today for a no-obligation quote.