Bulwell Academy has previously never used any large scale advertising, thinking it would be too expensive. However, they have been pleasantly surprised by how affordable our bus advertising is.
Alison Bingham, Director of Business & Enterprise said: ‘We’ve been really pleased with our advertising campaign. Our account manager Tina guided us through every stage and it was, remarkably, very easy to organise. The design incorporates the Bulwell Academy brand and mirrors our prospectus and other key promotional materials.’
‘It’s really home grown – showing real students and recent good news. The bus campaign enables us to make sure that everyone gets the message that we’re really going places! No amount of planning could have prepared us for the fact that the driver of our bus is actually the proud father of one of the girls in the picture – I guess he’s adding to the promotion too!”’