This month is Breast Cancer Awareness Month, which sees people all over the country taking part in activities to raise awareness of this disease. A recent tram advertising campaign in Nottingham was set in place by Nottingham University Hospital, with the aim of raising awareness of breast cancer. This includes what the symptoms are, as well as highlighting the importance of education and research into the illness.
Nottingham Breast Institute, part of the hospital, placed their order for six bespoke tram products in Nottingham over a four-week duration. Covering just the window portions of tram Super Square panels, the tram adverts are a clear and simplistic design, featuring the familiar and eye-catching pink ribbon. The photo used in this article features the three ladies (L-R: Jayne Wood, Sallieann Young and Maria Tomlinson) proudly showing off their achievement.
We caught up with Maria Tomlinson, Clinical Nurse Specialist in Breast Cancer Care at the Institute, who told us that two of her colleagues had bravely taken on a tandem skydive in order to raise funds for the tram advertising. Maria’s colleagues, Jayne and Sallieann, raised an impressive sponsorship total for their jumps of over £1500! On top of this, Maria organised a ‘Think Pink’ open day on 9th October to raise funds for the Institute. The event for breast cancer awareness showcased the essential services NUH staff provide to the local community, along with family-friendly activities; there was even an appearance from Peppa Pig!
The third aspect of the fundraising throughout October is a raffle which runs until the end of the month, but which has already raised over £1000 which Maria says she is thrilled with.
Of the tram advertising campaign, Maria said: “My feedback for Adverta is nothing but praise. You are very professional, no question too big or small and you always returned calls/emails within 24hrs.”
If you would like to make a donation to Nottingham University Hospital, click here where you can donate to Breast Cancer Research (N0176) or Breast Institute general funds (N1402)
Breast Cancer Figures
Every year nearly 60,000 people are diagnosed with breast cancer in the UK; that’s the equivalent of one person every 10 minutes. With 1 in 8 women in the UK developing breast cancer in their lifetime, breast cancer is the most common cancer in women in the UK.
It’s important to remember that it can also, unfortunately, affect men – approximately 340 men are diagnosed each year.
Main Risk Factors
1. Gender – being a woman is the biggest risk factor for developing breast cancer.
2. Getting older – more than 80% of breast cancers occur in women over the age of 50. Most men who get breast cancer are over 60.
If you have a query about breast cancer or breast health, just want to talk things through or find more support, you can contact Breast Cancer Care on freephone 0808 800 6000.