Although it might feel like Christmas was only five minutes ago, people are already beginning to look forward to the warmer weather and outside activities that spring will bring in just a few short months. If you have a business that would benefit from some extra advertising, then outdoor advertising is the smart choice for 2020. Particularly if your company is family-based fun, or a tourist attraction that will be running special promotions or events over Easter, outdoor advertising is a great way to raise awareness and boost bookings.
Bus advertising can build awareness quickly for your business or event due to the frequency that the advertising will reach your target audiences. Buses are on the road between 10 and 18 hours a day, seven days a week, so the regularity that potential customers will be exposed to your advert and therefore gain further awareness of your company, means it has the potential to be immense.
Not only that, but it is worth considering that buses are effectively mobile billboards. A bus can expose an area which might not otherwise be in your primary demographic, but still has an interest in your tourist attraction or Easter family event. The scale of reach a bus can have is truly phenomenal – think of the distance they travel and how eye-catching the huge posters on them are.
There are numerous advantages to how you can contextualise advertising on buses and other mobile adverts. If you are running an advert on a national basis, you can make adjustments for your advert to hold appeal on a local basis, depending on where your buses are running. With 90% of people in the UK living within five minutes of a bus route*, there is a good chance of your advert catching your target demographic – and those outside it – simply by spreading the net wide and capturing a huge audience.
If mobile advertising is not for your business just yet, it is still the ideal time of year to consider advertising for your family events or Easter-based activities taking place this year. Repetition is the key to raising awareness for your campaign and we will be able to support you with our design services – whatever you are looking for in terms of signage or flyers. We have two exceptional designers who, alongside working on the bus advertising campaigns, provide high-quality, bespoke design services to all our clients. From initial concept of design to the final sign-off and print process, we will offer support and advice where required throughout, so you don’t have to worry about the look of your advert.
If you work in the business of tourist attractions and are planning an Easter-based event, or are thinking about running an advertising campaign for an Easter family day out, it’s never too early to start considering how you advertise. It’s worth consulting Adverta for a chat about how we can support you to step into mobile advertising and get the best possible reach for your advert.
*source: TGI