Running your own business can be really daunting. Between dealing with customers and clients, handling the workload, sorting out the employees and the finances and then trying to find new customers as well, it’s much more than a full time job.
It can be difficult trying to keep on top of your marketing efforts, especially with lots of options to choose from. To help you out, here is a short list of some great ways to advertise your business.
Website
Everyone has got a website these days, and your business should be no different. However, just a placeholder website with no activity will hardly excite your potential customers who might some across it. You need to keep updating the site with your latest news, offers, products and services to make sure that you are getting people’s attention. Learning some tricks about search engine optimisation can also help you to appear higher up Google rankings and increase your market share.
Social Media
Twitter, Facebook, LinkedIn and Google+ are all invaluable tools in your marketing arsenal. You should regularly update your social media posts with engaging content. Don’t just send stuff out sporadically, have a social media strategy that you follow with goals and aims to really get the most out of your social media presence.
Bus Advertising
To reach out to customers in your local area, bus advertising is a great way to get your company on the radar. Bus adverts travel all around your local district, and with many different options to choose from, including interior adverts for commuters, rears for car drivers or supersides for pedestrians, you can be sure that you are reaching hundreds and thousands of people with information about your company.
Email Marketing
Email marketing is a great way to keep your customers and potential customers informed about any new products and services you have, special offers, or just keeping them in the loop with your most recent news. Unlike direct mailers, there’s no set up or printing costs if you use software like Mailchimp for your first 2000 contacts. One thing to consider is that your emails must be easy to unsubscribe from by law. This is one of the benefits of using a dedicated software package.
Paid Advertising Online
Google Adwords allows you to direct people to your website through adverts which appear on the search engines main page. You must keep an eye on your Adwords account, adjusting it with the right keywords and monitoring it for what works and what doesn’t. There are a number of handy guides around the web for how your small business can get the most out of their Adwords budget.
If you’re interested in bus advertising as a way to promote your small business, please contact us today.