Shooz 4 Kidz are an independent shoe shop specialising in children’s footware and are located on Green Lane in Derby city centre.
This is a new type of advertising for Shooz 4 Kidz and one that they had not considered previously, as their tried and tested means of advertising in traditional places such as newspapers and magazines around the city had begun to plateau.
The shop location, whilst is in the city centre, is tucked away on a side street and bus advertising was considered as a great way of taking their message out to target a wider variety of people and to places where people might not have previously seen them.