“We have been advertising on these bus routes now for over four years. Over the years we have tried many ways to make people aware of our location and services but, due to the location of our site and the diversity of our client base, it is very difficult to target the right audience. We currently have a bus on every major route into and out of the city with the addition of the tram to catch people who do not drive into the city. During the last four years our company has grown considerably and the turnover has increased by 400%. Whenever I say that I am from Stepping Stones Day Nursery, I am always proud to hear, “Oh I know that name. We see it on the buses all the time!”