Solihull Fostering is a part of Solihull Metropolitan Borough Council, providing foster care for children as well as support and information to fosterers and prospective foster carers within the area. They face competition from other fostering organisations and are tasked with promoting themselves with a very limited budget.

Solihull Fostering had used a variety of different advertising mediums including newspapers, magazines, train station and radio adverts, and billboards. They had also advertised themselves at local events. They chose to work with Adverta as we were able to offer them an affordable way to advertise in their local area, without breaking their budget; something which is crucial for them.

Colette Perkins, Recruitment and Promotions Worker at Solihull Fostering, said ‘We have used Adverta before and find bus advertising a great way to raise awareness about our cause across Solihull. Our bus adverts have generated a marked increase in enquiries from prospective foster carers.’

Solihull Fostering first worked with Adverta back in 2007 and has been a repeat client ever since, having had a single deck mega rear, rears, and streetliners during this time. The most recent campaigns have included a single deck megarear for 12 months and 20 streetliners for 12 weeks. The megarear is used for constant awareness over 12 months, while the streetliners are used for shorter periods at key times during the year to boost visibility. Solihull Fostering also has a further campaign lined up with more streetliners later in the year.

Colette confirmed: ‘We found that by using bus advertising, we could reach our target audience at a very reasonable price. Adverta are efficient, helpful, and very professional. I would recommend them to anyone looking for a good value way to reach a large audience.’

With over 20 years’ experience, Adverta offers an affordable, tailored advertising solution by promoting local businesses on local bus routes.  Buses are a great medium for advertising. With their size and mobility, your advert can be seen all around cities and towns, reaching hundreds of potential customers again and again. They target the out and about consumer with constant influence for what to buy and where to go with timetabled frequency. Contact us today to see how we can help you with your advertising needs.

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