Stepping Stones Day Nursery Ltd
Stepping Stones Day Nursery is a nursery in Nottingham committed to providing outstanding care for children in their early years. They expanded their current site and were looking for a new way to advertise the extra places that were available. They had previously tried advertising in the local press, video screens, on the internet and in local dentists and doctors surgeries.
Adverta helped Stepping Stones Day Nursery to increase their brand awareness by running a medium-sized campaign in the surrounding area.
Gary Holmes, Managing Director of Stepping Stones Day Nursery, said: ‘As our site is hidden away and not on a main road, we needed something that would be readily seen and remain in people’s minds. Using bus advertising has really proved its worth as many people say they have heard about the company even though they have never been near our location.’
‘We have five buses; these buses operate on every main route into the city, thus our adverts are seen every 20 minutes. This continues to make our name known to a wider catchment area through the use of the busy roads in and out of the city centre.’
Adverta produced double deck mega rears for Stepping Stones day Nursery and Tina Hinchley, Adverta’s Sales Manager, handled the campaign. These large mobile adverts helped Stepping Stones to get noticed by a number of parents who had not previously known about the nursery. Gary said: ‘We have had parents coming from outside of the city centre that would not have seen us and in fact did not even know we existed until they saw the bus adverts. It’s a fantastic way to get noticed.’
‘Advertising with Adverta is cost-effective and is proving to be a great way to increase local knowledge about our business. Following our original adverts, we took the steps to purchase additional advertising and I would recommend Adverta to other people in our industry as it has proved very helpful in the growth and development of our company over the last six years.’
With over 20 years’ experience, Adverta offers an affordable, tailored advertising solution by promoting local businesses on local bus routes. Buses are a great medium for advertising. With their size and mobility, your advert can be seen all around cities and towns, reaching hundreds of potential customers again and again. They target the out and about consumer with constant influence for what to buy and where to go with timetabled frequency. Contact us today to see how we can help you with your advertising needs.Website Address