Places for People – Joint Winner of April’s Bus Advertising Campaign of the Month

April’s Campaign of the Month resulted in a tied winner, with both Places for People and Letty’s Little Learners being voted as staff favourites.

Places for People placed an order with us for a single deck mega rear bus advert to advertise Glossop Pool as well as Glossop, New Mills and Buxton Leisure Centres in the High Peak area of Derbyshire.

Places for People are one of the largest property and leisure management, development and regeneration companies in the UK. They are responsible for 115 leisure centres around the country and were named ‘Leisure Centre Operator of the Year in the UK Active Awards’ for the facilities they operate, in 2013 and 2014.

This is the third consecutive year the leisure centres have combined their resources and have advertised a mega rear advert along route 61 (Buxton to Glossop), in the High Peak. The route it takes covers their key areas in Buxton, New Mills and Glossop and the exposure the advert generates has increased membership sales in previous years.

It is mainly used to amplify their presence in the local areas and the campaign is due to operate for 6 months and designed to catch local people during the summer months including through the Easter and Summer school holidays. This mega rear ad is a new design for 2015 to freshen up their message and membership offers for the coming season.

If you want to find out more about affordable yet bespoke advertising packages, contact us today for a free, no obligation quote.