Adverta is pleased to announce that July’s Campaign of the Month is awarded to Pinkstones Toyota and their ‘Go Fun Yourself’ advertising campaign. The adverts went live to coincide with the launch of their national campaign for the all new Aygo car.
Toyota’s ‘Go Fun Yourself’ campaign, for the new generation Aygo, teams up with online pranksters, comedians, improv actors and YouTube stars to co-create a platform of fun.
Comprising a series of prankster-style videos and social media from each market aimed to reach out to a younger audience, the campaign intends to emphasise Aygo’s image as the playful, dynamic car of choice suited to those that don’t take themselves seriously.
Utilising both the standard rear advert size and a super large skinny option too, Pinkstones opted for a four week campaign to mainly target motorists, who are likely to be sat behind the buses on the roads around Stoke on Trent. They have taken a mixture of upper and lower rears to really stand out in traffic and in the city centre.