Kedleston Heating – Winner of December’s Bus Advertising Campaign of the Month

This month, Kedleston Heating won our coveted campaign of the month award.

Kedleston Heating are located at Five Lamps, just outside Derby city centre but serve all over Derbyshire and into the East Midlands. They have been advertising in glossy magazines but more recently thought to expand their reach and looked to bus advertising to achieve that.

They chose one of our most prestigious advertising spaces; the mega rear, which offers high impact advertising – a space which visually blocks the road and complements the up-market appearance and branding Kedleston Heating offers. The advert also faces and targets motorists directly, which was part of the appeal of advertising on the buses. The advert can be seen on the Notts and Derby bus company, which serves the city centre and all the suburbs around it.

The bus advert’s purpose is to complement and amplify their presence in the local areas and to keep reminding the public they are still there. They opted for a 24-month campaign, to begin in the winter months when heating showrooms and businesses are at their busiest and maintain a presence all year round.