John Downes Garage – Winner of July’s Bus Advertising Campaign of the Month

July’s bus advertising Campaign of the Month has been awarded to John Downes Garage. Situated in Brierley Hill, the garage is perfectly placed to take advantage of all the local bus routes covered by Hansons, including areas such as Dudley, Merry Hill Centre, Stourbridge and many more.

Paul Downes owns the family business and met with our Regional Account Manager, Amy, to discuss wanting something really striking and unusual from his bus adverts. Following the meeting with Paul, Amy worked to put together a bus advertising campaign to create maximum impact with a really eye-catching design.

The advertising campaign consisted of a single deck mega rear bus advert over a 24 month period, along with an exploding streetliner advert in the same design to give a real ‘wow’ factor. Brand consistency was achieved by using the same artwork on both bus adverts – we simply adapted the exploding streetliner panel from the mega rear design.

Paul told us: “I (like most, if we’re honest!) am always sceptical about sales people coming to see me and this was initially no different. We were to discuss a small advert for a weekly fee on the back of a local bus. What we actually ended up with was a completely decorated rear and side! Was it because Amy put the hard sell on me…? Not in the slightest.

After I suggested we go all-out with the big guns, it was Amy whose touch paper was lit; she didn’t want to just seal the deal and leave rubbing her hands together – instead she started drawing ideas and suggestions and she wanted to be part of this from start to finish with me. She was genuinely excited about this project and that’s what has stood out for me over the whole experience;  not only while in development, but since it has gone live the follow-on support has been top class.”

Paul’s advertising campaign has been out on the road for two weeks now and already he is getting the positive feedback and results he was hoping for: “Since my advertising campaign went live, I’ve had suppliers, customers and friends all ringing up and saying ‘Hey man, I followed the JDG bus today!’ So to be honest I couldn’t have asked for a better service, design, experience or response. That is how all sales people should leave their clients.”

If you want to find out more about affordable, bespoke bus advertising packages, contact us today for a free, no obligation quote.