This month, Incredible Kids won our Campaign of the Month with their new bus advert.
Incredible Kids is a children’s day nursery who currently have two nursery branches; a nursery in Derby and another nursery in Hilton, just south of Derby.
The nursery advertises through several different medias and opted to take a Mega Rear bus advert with us as part of their advertising portfolio. They have previously advertised on their local council’s advertising boards but the bus advert is designed to take their message out to the local areas, with the big impact that a Mega Rear carries. It has helped with getting the brand out to the masses and it’s informing people of the services that they offer.
Their bus advertising is a 12-month campaign solely with the purpose to remind people that they are there and have a constant presence in and around the city while still being seen in their key locations. This advert is designed to supplement and amplify their existing advertising strategy. It was chosen as Campaign of the Month for these reasons, coupled with the design aspects which includes the fact that it is bright and really stands out in the city. It also has purposely off-balance call to action text at the bottom, which created a discussion as to whether the advert had been fitted correctly which, of course, it had!
If you want to find out more about affordable, bespoke bus advertising packages, contact us today for a free, no obligation quote.