Asda recently placed a new bus advertising order with us via Tim Marriott from the agency Zone Manchester and wanted to get sizeable cut through with this multi-format campaign.
The buses offered a great opportunity to build cover and frequency with a creative edge and each format used has its strengths…
Exploding Superside panels for a more pedestrian orientated audience, Rear panels for motorists, and Interior panels for bus passengers with the attendant dwell time.
Creatively, the Exploding Supersides demonstrated a tangible ‘wow’ factor without being needlessly gimmicky.
Asda were really happy with the outcome, saying; ‘We loved it – A really good campaign!’
