Asda (Grantham) – Winner of January’s Campaign of the Month

Asda recently placed a new bus advertising order with us via Tim Marriott from the agency Zone Manchester and wanted to get sizeable cut through with this multi-format campaign.

The buses offered a great opportunity to build cover and frequency with a creative edge and each format used has its strengths…

Exploding Superside panels for a more pedestrian orientated audience, Rear panels for motorists, and Interior panels for bus passengers with the attendant dwell time.
Asda bus advert


Creatively, the Exploding Supersides demonstrated a tangible ‘wow’ factor without being needlessly gimmicky.

Asda were really happy with the outcome,  saying; ‘We loved it – A really good campaign!’





Asda Headliner Bus Advert