This month, Crewe-based solicitors Goddard Dunbar & Associates Ltd have won our campaign of the month award for February.
Situated in Hightown in Crewe, Goddard Dunbar has recently expanded their operations and opened a new office at Festival Park in nearby Stoke on Trent. They chose a combination of space types to get their message out to as many people as possible on the local buses which operate all over Stoke on Trent and the surrounding areas. D&G Bus have two depot locations in the region and their Longton depot was selected to have an emphasis on the Festival Park office as much as possible.
Mixed Panel Types
Goddard Dunbar & Associates Ltd opted to take a mix of panel types for their advertising campaign, comprising of rear and streetliner bus adverts, to maximise their exposure in Stoke. The different panel types cover a target audience of both motorists out on the roads, as well as pedestrians and shoppers in the town and city centres.
With the aim of their bus adverts primarily to advertise their branding, the mix in panels also enables them to reflect the different services they offer. The rear spaces focus on their wills and probate services, while the streetliner adverts focus on their conveyancing services.
The campaign is for three months and consists of 20 rear adverts and 20 streetliners to take up a large percentage of the spaces available. This results in an increased frequency of being seen around the city.
If you want to find out more about affordable, bespoke bus advertising packages, contact us today for a free, no obligation quote.